What do you need to know:
- Xiaomi and Leica are leveling up their partnership from co-engineering to strategic co-creation starting with the Xiaomi 17 Ultra by Leica debuting globally on February 28 in Barcelona.
- This special version features a functional Leica Camera Ring for manual zoom and focus, the iconic red dot branding, and exclusive “Leica Essential” modes that recreate the look of the legendary M3 and M9 cameras.
- The Xiaomi 17 Ultra by Leica introduces the mobile industry’s first CAI Photo Authenticity Protection, which uses a dedicated security chip to digitally sign your photos and prove they aren’t AI-generated fakes.
Aside from confirming the global launch of the Xiaomi 17 series that’s happening on February 28 in Barcelona, Xiaomi shared an update on its partnership with Leica. In the joint letter, Xiaomi said that their partnership with Leica enters a new era, “moving from co-engineering to strategic co-creation.”
This is a big deal, as this means that Xiaomi and Leica will work together to develop devices that focus on imaging. This is more than software; this means that both brands are also working together with hardware as well.
One of the first products to come out of their strategic co-creation partnership is the Xiaomi 17 Ultra by Leica, which has the latter’s iconic red dot branding and a physical control ring in the camera module called the Leica Camera Ring, a dual-tone design, and a knurled middle frame. It also has Leica Essential mode, which simulates the image qualities of the M3 and 9, two of Leica’s most iconic cameras. It’s also one of the few phones to have CAI Photo Authenticity Protection technology, which adds a digital signature to all photos taken with it.
We expect the Xiaomi 17 Ultra by Leica to be made available globally, but it might come in a different name and be called the Leica Leitzphone powered by Xiaomi.
오랫동안 협업을 이어가고 있는 샤오미와 라이카가 그 관계를 더욱 돈독히 하려나 봅니다. 파트너 쉽을 더욱 강화한다는 뉴스입니다.
이런저런 뉴스들이 나오는 것 같은데, 라이카 지분 관련 뉴스들이 나온지 얼마 되지 않은 시점이라 뭔가 있어 보이기까지 하는군요…ㅎㅎ
라이카가 파나소닉과 그동안 아주 밀접했는데, 그 정도의 관계가 샤오미와도 만들어지는게 아닐지..
https://unbox.ph/gadget/xiaomi-leica-co-creation/
